Lionel Messi, the legendary soccer star, is expanding his reach beyond the football field by launching his very own fragrance line, “Messi Fragrances.” At 37, after a stellar career with clubs like FC Barcelona, Paris Saint-Germain, and currently Inter Miami, the Argentine World Cup winner is exploring a new passion: perfumery.
Messi’s latest venture comes after he debuted his energy drink line, Mas +, earlier in June 2024. Now, he’s bringing his charisma and elegance to the fragrance world with a collection that reflects his style both on and off the pitch. The tagline, “Messi. More than we see,” captures his multifaceted life as a footballer, father, and “gentleman.”
The fragrance, launched via his Instagram, offers sophistication at a price of €68.95 (or €84.95 with a deluxe box). Messi’s new scent collection draws comparisons to iconic fragrances like Chanel’s Bleu and Rabanne’s Invictus.
This move positions Messi in direct competition with another football superstar, Cristiano Ronaldo, who also owns a perfume range. Their rivalry, once defined on the pitch, is now shifting into the world of business.
With this fragrance line, Messi continues to grow his influence. Will he conquer the world of luxury scents, just like he did the world of soccer? The collection is available on his official website.