Meta is taking significant action to reduce spammy and misleading content on Facebook, aiming to enhance the overall user experience and support genuine content creators.
In a recent blog post, the tech giant outlined a series of new measures designed to tackle the widespread issue of spam posts that are often used to farm engagement and followers. Meta stated that it is “taking a number of steps to reduce this spammy content and help authentic creators reach an audience and grow.” 
Among the key changes, Facebook will now limit the interaction and monetization of posts featuring overly long captions, excessive hashtags, or unrelated images. Such posts will only be visible to existing followers and will no longer be eligible for monetization through Facebook’s creator programs.
Furthermore, Facebook is targeting spam networks—groups of accounts that publish identical content across hundreds of profiles—to curb their influence. The platform will also reduce the visibility of fake comments that are designed to simulate engagement rather than reflect genuine interaction.
To empower users, Facebook is introducing a downvote button that allows individuals to flag irrelevant or fake comments, which can then be hidden from view. This is part of Meta’s broader initiative to maintain a more authentic and trustworthy platform.
Additionally, the company reaffirmed its ongoing efforts to identify and remove fake pages that serve no purpose other than artificially inflating reach.
These latest measures follow Meta CEO Mark Zuckerberg’s January announcement of a shift toward community-based fact-checking, as well as a recent update introducing a friend-only feed. Together, these steps reflect Meta’s renewed focus on content quality and user trust.
Whether these changes will significantly improve user experience remains to be seen, but they mark a firm move toward making Facebook a more authentic and meaningful space for users and creators alike.
